Blog by Mercedes Rowe

1. Know Your True Base Costs.

To price accurately, calculate your true base cost per job by considering chemicals, decorative media, surface prep consumables, direct labor, fuel, and equipment depreciation. 

2. Factor in the Concrete Condition.

Always adjust your price based on slab hardness, surf...

1. Recruit for Reliability and Attitude, Train for Technique.

Look for candidates with experience in adjacent, labor-intensive trades, such as concrete finishing, drywall, auto body repair, or tile setting. These workers already possess the hand-eye coordination, physical endurance, and an understand...

1. Shift Your Marketing Focus to Commercial and Commercial Kitchens. 

Target audiences should consist of restaurants, commercial kitchens, veterinary clinics, auto repair bays, retail shops, and office lobbies.

2. Promote Heated Residential Spaces (Basements, Sunrooms, and Workshop Lofts)

Promote ...

1. Track Concrete Slab Temps, Not Just Ambient Air. 

Air temperature drops quickly in the evening, but concrete slabs holds onto cold much longer. As fall progresses, unheated garage slabs in local neighborhoods like Sun Valley or Lake Park can drop below the minimum threshold required for stand...

1. Zero Downtime: Get Materials on the Fly.

Nothing eats into a contractor’s profit margin faster than paying a full crew to sit around a job site waiting on an emergency delivery. When you discover mid-job that a porous slab absorbed more primer than anticipated, or you nee...